Big Picture approach hits new heights

Seeing the big picture

More than a helicopter view shows how to explain business strategies to employees in-flight.

Articulating complex business strategies to staff in a way that inspires them to take the right actions is a problem that keeps leaders and communicators awake at night.

But many of our clients are resting more easily thanks to an innovative approach that combines visual imagery and storytelling to great effect. By literally painting a picture of success and explaining, in plain English, how staff can contribute to its delivery, we bring visions and strategies to life in every part of a client’s business.

This month leading regional airline Flybe is featuring the approach in their magazine ‘Flight Time’. So if you’re on a journey with the airline in October, be sure to pick up your copy, turn to page 76 and find out how your communications can really take off.

Or if the pressure of work keeps you grounded, you can read the article online and still put your head in the clouds about the ‘art’ of the possible from the comfort of your office chair.

Discover more about Axiom’s Big Picture approach