Commemorative book marks success of pioneering partnership

Library books on shelves

More than 100 people involved in a groundbreaking partnership between global pharma AstraZeneca and contract research organisation Quintiles have been recognised for their achievements over five years with a special commemorative book produced by Axiom.

Before the arrangement was in place, like most of its global peers, AZ carried out clinical pharmacology studies via a combination of its own clinical pharmacology units and tactical outsourcing. Under the Clinical Pharmacology Alliance (CPA), Quintiles took responsibility for delivering AstraZeneca’s clinical pharmacology studies around the world across multiple therapy areas for a five-year period. At the time, this agreement was unprecedented in the industry.

Over the lifetime of the CPA, the speed and quality of studies increased significantly while costs came down. This helped AstraZeneca speed up early-stage drug development and bring innovative medicines to patients more quickly.

To mark the end of the CPA, our client asked us to write, design and print a 36-page book to tell the story of the CPA and highlight the contributions of those involved. The client wanted to use the book to maintain high levels of engagement in both partner companies and to reinforce collaborative thinking and behaviour.

The Partnering Pioneers book featured a timeline of milestones in the life of the CPA, a reunion interview with four senior stakeholders involved at the outset and a rundown of major outcomes. We also added fast facts and employee quotes. Printed and finished to a high-quality specification, the book has now been delivered to everyone who worked in and with the CPA.

We also produced a matching PowerPoint slideshow for use at a CPA leadership event.

Our work on the CPA communications is just one strand of our wide-ranging work for AstraZeneca over many years.

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