Generali speaking, engagement starts with leaders

Managers meeting

Top team at major insurer create their own development programme to build engagement capability.

Leaders from Assicurazioni Generali SpA United Kingdom Branch (Generali UKB) are better able to influence their teams after learning to identify and respond to others’ habitual ways of behaving and communicating.

The 40 senior managers at the insurance firm honed their engagement skills in a workshop run by Axiom’s Miles Henson. The Knowing Me, Knowing You training is based on DISC, the behavioural and communication assessment tool that provides an insight into people’s personality traits and how they behave at work.

Before the event, participants completed a DISC self-assessment questionnaire and received a personalised evaluation of their natural communication style. On the day, they explored ways to adapt their style to meet the needs of others with different DISC profiles.

The workshop was just one element in an on-going package of support for Generali UKB that seeks to drive up employee engagement by first building leadership capability. In a kick-off workshop, we helped the organisation’s managers set their goals for business performance and employee engagement and then create their own bespoke engagement skills development programme that we would deliver. Knowing Me, Knowing You topped the wish-list.

In subsequent workshops, we helped leaders discover how to use storytelling techniques to engage employees and provided the leadership group with intensive training on the theory and practice of communicating change.

Rocco Romanelli, Head of Generali UKB, says: “Axiom has helped the company in understanding the meaning of employee engagement and therefore we are now much better equipped to motivate our people to execute the business strategy and deliver on our priorities.

“Axiom has challenged us to go further than I thought possible in a very short space of time.”

Our work with Generali UKB continues.

Full case study of Axiom’s work with Generali UKB

Our views on the essential communication skills for leaders and managers