Global pharma’s shared services organisation sets sail for success with Big Picture communication

Big Picture illustration

A global organisation formed from in-house and outsourced providers is finding a sense of common purpose and clear direction thanks to a Big Picture strategy communication designed and delivered with Axiom’s help.

Global Finance Services (GFS) is a partnership between pharmaceutical giant AstraZeneca and business process outsourcing company Genpact. It was set up to deliver transactional finance operations for the entire AstraZeneca business and comprises 825 employees in service centres in Europe, the Americas and the Asia-Pacific region.

Following the merger of several groups to form GFS, the client wants to unite and inspire employees by communicating the organisation’s strategy. We are working with GFS to co-create a communication campaign that will enable line managers to engage their teams in dialogue about the GFS strategy.

The centrepiece of the campaign, which will launch in early August, is a Big Picture visual. The Big Picture is a highly successful technique that exploits the power of images and storytelling to bring a business strategy to life across an organisation at all levels. Crucially, it helps employees see where they fit in and how they can contribute.

The Big Picture developed for GFS shows where the organisation has come from, where it is today and where it is going. It highlights the challenges, priorities and key programmes for the organisation as it charts its course to success in the years ahead.

More about Big Picture communication