Axiom supported easyJet brilliantly with our annual event for our top 250 managers. They devised the concept and executed the delivery of an engaging, interactive and inspiring event which helped our managers understand and develop their narrative skills and improved their understanding of our strategy. Axiom were easy to work with, responsive to our needs, creative in their approach and professional on the day.
In managing a law firm or indeed any professional service firm the key to success is engaging the entire team in the vision and strategy of the business. In Axiom Communications and specifically, Chris Carey and Lorna Thomas, Paris Smith was privileged to work with undoubted leaders and experts in the field of employment engagement and internal communications. Their work set clear goals, was undertaken in a very empathetic manner, with passion to make a difference, and objectively. We now have a clear and achievable action plan to drive forward.
Axiom has helped the company in understanding the meaning of employee engagement and therefore we are now much better equipped to motivate our people to execute the business strategy and deliver on our priorities. Axiom has challenged us to go further than I thought possible in a very short space of time.
Our goal is to create a culture at AstraZeneca where quality is integrated into all we do. That’s quite a task and begins with engaging every member of our own team to act as advocates for our messages. We partnered with Axiom to interview our staff and co-create a set of clear, consistent and compelling messages. That gave us a ‘manifesto’ that would be the foundation for successful communication. To bring the manifesto to life, Axiom helped us design and deliver a face-to-face kick-off event. I am amazed by the huge difference Lorna, Chris and the Axiom team have made. They worked wonders to support us every step of the way and ensure the event was the absolute best and most powerful we could ask for. We now feel full of energy, equipped with the right tools and eager to get moving. Without Axiom’s professional support, the outcomes would have been very different, I am sure. Our journey has just begun, but I am more confident than ever that we will achieve our goal.
VP Quality Assurance, Science Units, AstraZeneca
I have worked closely with Chris and Lorna during a major internal strategy communication project. I am very proud of the work we did with Axiom to co-create a Big Picture communication campaign. The process and ways of working were very different to what we had been used to in the organisation and I and my team very much enjoyed this fresh and creative approach to strategic communications. We were thoroughly engaged with the project and its outcomes and that engagement proved to be quite contagious. I would absolutely recommend this innovative project approach to every organisation who wants to forward a complex strategy message in a simple and straightforward style.
I have worked with Chris and his team since 1996 and come back to them for the insights, advice and services they provide to this day. During this remarkably longstanding business relationship Axiom has helped me deliver a number of highly successful, often award winning, communication campaigns which deliver tangible results. I look forward more of the same in the future.
As part of the High Potential Programme at Würth, we worked closely with Axiom to shape an approach to improving Employee Engagement among our 64,000 colleagues globally. Our collaborations with Axiom culminated in a highly innovative presentation using storytelling, video, audio, sound effects and even the sense of smell to excite and inspire senior leaders to co-create a great way forward.
“Mention ‘strategy’, and people’s eyes usually glaze over. We worked with Axiom on a Big Picture – a learning map that really engaged our people around the issues we are facing, the changes we need to make and the strategic direction we need to take. This visual aid, which had resonance for a global audience, has stuck in people’s minds far longer than any words could. It was a great tool for our leaders to use with their teams to roll out the messages and the action plan, and to provide an appetite to make change happen. Axiom also worked with us to create and deliver a series of one-day workshops in several global locations to equip line managers with practical tips and techniques on how to communicate effectively with their teams. The feedback was exceptional and we have seen a real difference in the way managers operate.”
“Our people really liked this hugely innovative approach to explaining our strategy. It helped us overcome both language and cultural barriers and now everyone is talking about the strategy, at all levels of the business and all around the world, including a tremendous number of people who would not usually engage.”
“Axiom helped us initiate a fresh, bottom-up approach to communication. Involving frontline employees in the creative work made a huge difference. Overall, we are delighted with the impact made by the Big Picture and the supporting communications. What’s more, the Axiom team helped make the whole process enjoyable.”