Craft your social media posts with care. Use the 5Cs to make them clear, concise, compelling, credible and cynic-proof. That way, your words can’t be used against you, and your…
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At your next conference or event, record a podcast direct from the sound desk and then edit it into shape to cascade the messages to the rest of the organisation…
People don’t read web pages like they do print. Instead, they scan, picking out individual words and, particularly, links. So what does that mean for you if you’re not a…
