We all know the theory. Employees are much more likely to absorb information they ‘pull’ from the intranet than if we bombard them with ‘push’ materials. Digital communication costs less than producing printed materials or staging conferences. News can be put out worldwide in an instant and content can be updated easily as things change.
So far, so good. But how many times do you and your colleagues feel like screaming at your intranet in frustration? Content that’s long, boring or just plain out of date. Ugly, off-putting design. Broken links, malfunctioning search, labyrinthine navigation and a morass of PDF documents.
We start by researching and understanding target users’ needs and tasks – a vital step so often overlooked when departments look after their own intranet site content. What’s useful and important to the department is rarely what’s useful and important to end users!
Then we use our editorial and design capabilities to create content that gets found and that gets through. We might develop a new sub-site for a team, department, function or opco or provide an ongoing intranet news service.
We can also carry out an expert review of your intranet sites and content. The review covers intranet strategy and governance, layout and structure, content quality and management and design and usability.