Our goal is to create a culture at AstraZeneca where quality is integrated into all we do. That’s quite a task and begins with engaging every member of our own team to act as advocates for our messages. We partnered with Axiom to interview our staff and co-create a set of clear, consistent and compelling messages. That gave us a ‘manifesto’ that would be the foundation for successful communication. To bring the manifesto to life, Axiom helped us design and deliver a face-to-face kick-off event. I am amazed by the huge difference Lorna, Chris and the Axiom team have made. They worked wonders to support us every step of the way and ensure the event was the absolute best and most powerful we could ask for. We now feel full of energy, equipped with the right tools and eager to get moving. Without Axiom’s professional support, the outcomes would have been very different, I am sure. Our journey has just begun, but I am more confident than ever that we will achieve our goal.
VP Quality Assurance, Science Units, AstraZeneca