Do you really know what difference your communication is making?
It’s all very well delivering shiny new communications solutions, but are they making a difference? Are you getting the results you’re looking for, or just moving a lot of hot air?
Axiom offers a range of measurement services to uncover the impact of your communications, what’s working and what’s not and what you need to do next.
Engage: The next-generation employee app
We’ve recently developed an innovative new employee engagement app, called Engage, that allows you to measure the impact of your communications through real-time tracking of how well people understand and buy into your key messages.
You can use the app to gather feedback, views and opinions from across the workforce and then drill into the data by role, function, site, etc. through user-friendly infographics. You get to see where your communications activities are cutting through and where they are not so you can sharpen your approach and target your resources accordingly.
At the same time,Engage allows you to monitor the mood of the organisation, tune into concerns at the coalface and tap employee ideas and expertise. Download the brochure to find out more.
A range of measurement approaches
To gauge employee opinions on key issues or to test whether messages have been understood and acted on, we also deploy traditional internal market research such as online and telephone surveys, face-to-face interviews, focus groups and sounding boards.
In addition, we frequently carry out full comms audits for clients or assess the performance of specific communication channels and methods.
Whatever kind of measurement we are carrying out, we provide findings and recommendations in a user-friendly format that’s easy to turn into concrete action.