To help tailor your message, invest in ‘presearch’ before your event. Before your next conference, check in with participants to find out what their teams want to hear about. Then…
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Harness the power of your informal influencers. In all organisations, you’ll find informal influencers whose voice carries further than the organisational chart would ever suggest. Partnering with these people can…
Drive up ownership of the key messages, and improve the quality of cascade briefings. Use this simple tip to ensure ownership of the key messages, and improve the quality of…
Ever run a meeting where you ask for questions but get total silence? Or the usual people dominate and no-one else gets a word in? One of the best ways to…
Use these three steps to communicate your change strategy. Before you get all creative with a magical metaphor to communicate your strategy or other major change, think about the three…
Keep talking during a time of change to reinforce the reasons for change and to celebrate progress. Often, during times of change, leaders make the mistake of thinking ‘there is…
How to ensure your messages really hit home. Simply spouting off your key strategic messages without considering the context in which they will land with your target audiences is doomed…
How to ensure your opinions don’t add colour to black and white facts. We’ve all got opinions. Some things you are asked to communicate you’ll like, others you don’t; indeed…
How to ensure your event Q&A does not become a private chat. It’s so frustrating for event participants when they can’t hear a question, see who asked it, nor hear…
When communicating strategy with your entire workforce, take care to avoid using the kind of jargon that often finds its way into the original board paper. That might be appropriate…
When looking to encourage your workforce to engage with the internal social media channels you’ve put in place, begin with the end in mind. In this case, the ‘end’ should…
When planning a conference or internal comms campaign, resist the temptation to blow your budget on a top-dollar keynote speaker or an expensive video shoot. Instead, remember the 70/20/10 rule:…
