Participants will learn to write clear, crisp and compelling copy for use in newsletters, marketing material and on the internet – maximising the chances of it being read, enjoyed and acted on.
The difference it will make
- Written communication that will create the impact you intended
- Less time ‘slaving over a hot PC’ when you are lost for words
- More confidence when approaching a blank sheet of paper
What we cover
- Identifying your primary audience and understanding their needs
- Getting the structure of your content right
- Grabbing attention with headlines
- Clarity and brevity
- Writing on behalf of others
- Writing for the web/intranet
- Editing others’ work
- Overcoming writer’s block
- Client-specific scenarios to embed the learning
Who it’s for
Anyone who needs to communicate in writing and wants to make the task easier, more fulfilling and more successful.
You might also want to explore our How to Be a Better Communicator workshop.
To find out more about how Axiom’s communication skills workshops can be tailored to help your organisation succeed; and be delivered exclusively for your people…
Simply call us on +44 (0) 33 3088 3088 – we’re communicators after all.