How to ensure your key messages become Something They’ll Always Remember
In the early 90s, when I was cutting my teeth in internal communication, we had relatively few channels to choose from: conferences, roadshows, videos, audio tapes (leading-edge, eh?), newsletters and … the post.
Today we have many more internal communication channels at our disposal, but the challenge is probably harder. How do you make your most important messages – like the company strategy – stand out from the rest?
Back then, paper-based messages, distributed by post, were by far the cheapest and simplest means of communication. Not surprisingly, it was the channel of choice for many a head office. As a result, staff were inundated with paper raining down like confetti, each item supposedly demanding their attention.
Keen to get his messages noticed, one director at a company I worked in innovated by putting his messages on red paper. The next week every missive fired out by the confetti canon of head office was on red paper!
Even so, the director was onto something: the need for contrast to help messages stand out.