To help tailor your message, invest in ‘presearch’ before your event. Before your next conference, check in with participants to find out what their teams want to hear about. Then…
Read More
How ‘presearch’ helps ensure the relevance and reach of your conference messages Achieving a balance between what senior leaders want to talk about and what their people want to find…
Involving informal influencers in shaping and sharing your company’s stories, can be transformational. With the Winter Olympics drawing to a close it has been a great few weeks for stories….
Harness the power of your informal influencers. In all organisations, you’ll find informal influencers whose voice carries further than the organisational chart would ever suggest. Partnering with these people can…
Ever run a meeting where you ask for questions but get total silence? Or the usual people dominate and no-one else gets a word in? One of the best ways to…
How to paint a picture of future success for your organisation and get your people telling stories about how their hard work makes a difference. Experience tells us that staff…
How leaders and communicators can win hearts and minds in change management. Asking a group of people to change the way they’ve been doing something for years often triggers highly…
How to ensure your messages really hit home. Simply spouting off your key strategic messages without considering the context in which they will land with your target audiences is doomed…
How to ensure your opinions don’t add colour to black and white facts. We’ve all got opinions. Some things you are asked to communicate you’ll like, others you don’t; indeed…
Communication isn’t an optional extra Managers are in privileged positions to influence others and make big differences to the performance of your organisation. However, automatic engagement with their teams is…
How to be a better communicator… Time and time again, employees say their line manager is their most trusted source of information, their communication channel of choice. But do the…
When planning a conference or internal comms campaign, resist the temptation to blow your budget on a top-dollar keynote speaker or an expensive video shoot. Instead, remember the 70/20/10 rule:…
