Do you ask leaders and line managers to bring your key messages to life where they work? Well you should! And you need to equip them with the tools to…
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To truly test how well you can articulate your company or functional strategy, try explaining it to your partner, or a loved one, over dinner. See if you can get…
In every team you’ll find informal influencers; colleagues whose ability to influence opinion, positively or otherwise, belies their position on the org’ chart. To help achieve your communication objectives, these…
An investment that pays dividends In these turbulent economic times, people are turning to a safe haven for their investments – gold. Turning to gold in your organisation is a…
To help tailor your message, invest in ‘presearch’ before your event. Before your next conference, check in with participants to find out what their teams want to hear about. Then…
How ‘presearch’ helps ensure the relevance and reach of your conference messages Achieving a balance between what senior leaders want to talk about and what their people want to find…
Involving informal influencers in shaping and sharing your company’s stories, can be transformational. With the Winter Olympics drawing to a close it has been a great few weeks for stories….
Harness the power of your informal influencers. In all organisations, you’ll find informal influencers whose voice carries further than the organisational chart would ever suggest. Partnering with these people can…
Ever run a meeting where you ask for questions but get total silence? Or the usual people dominate and no-one else gets a word in? One of the best ways to…
How to paint a picture of future success for your organisation and get your people telling stories about how their hard work makes a difference. Experience tells us that staff…
How leaders and communicators can win hearts and minds in change management. Asking a group of people to change the way they’ve been doing something for years often triggers highly…
How to ensure your messages really hit home. Simply spouting off your key strategic messages without considering the context in which they will land with your target audiences is doomed…
