Do your events measure up? Expert facilitator and audience interaction tech guru Chris Elmitt on the latest ways of finding out
At the most recent PR Week internal comms shindig, there was a lot of talk about the measurable value of video. Because it’s now so easy to track views, comments and likes when a video gets published on the intranet, it’s an attractive channel for those under pressure (rightly so) to demonstrate the impact of their comms tactics.
Yet most of us instinctively know that face-to-face events are a more powerful intervention. What if we could find ways to more reliably measure the impact of events? Surely this would help us restore face-to-face in its true place as the channel of choice. [Read more…]