Storytelling techniques have a proven track record in engagement.
In fact, they have been used to make our messages more memorable for over 27,000 years, but you don’t have to study history for inspiration.
Compelling stories that stir people to take action are around us all the time; when you turn on TV, listen radio, go to the movies, or engage with social media. What do they all have in common? The best stories are about people we care about, the journeys they are on, their challenges and the outcomes they create.
You can boost your narrative by making it personal… about you, without being egocentric, about a colleague, or about a customer… someone the audience can identify with and feel empathy for. That way you’ll ‘hook’ your audience in from the outset.