It’s possible to hook anyone into a story about almost anything. The power of storytelling holds true regardless of your sector or seniority.
It is why well-told stories, and their tellers, are so in demand within business. But what is it successful storytellers do? Here we offer three secrets from successful business storytellers…
1. They make their story relatable.
They start with their audience in mind and make their story relatable to them. Failure to do so makes everything you subsequently share irrelevant.
2. They make their story purposeful.
They explain the difference it makes when their audience engages with their story. Failure to do this means others can’t see its relevance and disengage.
3. They make their story re-tellable.
They understand for a story to spread like wildfire it must be simple to re-tell. Failure to do this means your story will wither on the vine.
When you don’t have these three components what you have is information, when what you want is communication. These three secrets to effective storytelling will help you cut through the noise.
Axiom has a strong track record of bringing complex messages to life through storytelling. Our comprehensive storytelling skills offer has something for everyone and is set out in this blog post: How business storytelling can transform your communications, career and company fortunes.
