Good writing is more important than ever.
The content you pen – email, web page, PowerPoint deck or report – has to stand out from all the other words that assail your colleagues every day. So you need to be clear and you need to be brief.
Use the simplest words you can to carry the meaning. Ask yourself if what you’re writing would come naturally if you were talking to a neighbour over the garden fence.
And remember: Every first draft can be made better by editing it down. With practice, you’ll learn to spot the waffle to cut.
Plenty more trade secrets to be had in our workshops