People don’t read web pages like they do print. Instead, they scan, picking out individual words and, particularly, links.
So what does that mean for you if you’re not a confident writer but have been called on to pen intranet content?
First, write half the amount you would for print. Next, use plenty of headings so readers can easily spot the content they need. And those headings clear and informative, not clever…
More tips on writing for the intranet