Tips & tricks: Budget for success

50 pound notes

When planning a conference or internal comms campaign, resist the temptation to blow your budget on a top-dollar keynote speaker or an expensive video shoot.

Instead, remember the 70/20/10 rule:

  • 70% on getting your messages out there,
  • 20% on checking to see if your target audience actually understood and bought into them,
  • 10% in reserve to remedy matters if your messages haven’t got through in full.

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