To help leaders and managers bring strategy to life in their part of the business, apply this simple sense-check.
Would the strategy make sense if you chatted it through with your next-door neighbours over the garden fence? Would they be genuinely interested in the strategy? And then be able to explain it back in their own words?
If not, it’s time to rethink how you’re communicating it to make it much more interesting and memorable.
The Big Picture: Communicating Strategy