Tips & tricks: Got it… get it!

Understanding the message

When measuring your internal communications, resist the temptation simply to track the reach of a specific channel.

Knowing that people read your blog or opened your email is important, but your real focus should be the extent to which your target audience genuinely understood what you were communicating and what action they are taking as a result. Okay they read your blog on waste reduction, but do they understand why it’s so important and what are they now doing differently?

For more tips see our ‘How to be a better communicator’ book