Tips & tricks: Measure up

Tape measure

Kick off your event by asking a couple of ‘temperature check’ questions and capturing responses via an event interaction app.

Ask: “As we begin, how well do you understand the strategy?” (on a 1-10 scale).

Then: “How confident are you that you can deliver the strategy?”

Show the results in graphs on screen in real time. Then repeat the trick as the event closes to highlight how far the group have come and how much there is still to do in cascading the messages through the business so customers and stakeholders feel them – after all, their rating counts most.

How to measure the impact of conferences and events