As a species, we’ve been using storytelling techniques to make our messages more memorable for over 27,000 years, but you don’t have to study history for inspiration.
Compelling stories that stir people to take action are around us all the time, simply switch on your TV, or radio, go to the movies, or engage with social media and tune into their power. And look for the patterns that typify the best stories: we hear about people we care about, the journeys they are on, the challenges they face and the outcomes they create.
