Tips & tricks: In search of gold

Gold bars

Harness the power of your informal influencers.

In all organisations, you’ll find informal influencers whose voice carries further than the organisational chart would ever suggest.

Partnering with these people can help your messages become more real, more relevant and indeed increase their reach. So how do you recognise them? They are often the ones who ‘hold court’ in meetings, are popular lunch partners and have huge networks. The first one I ever met was called Mr. Gold and with his help we created the Gold standard in communications.