Tips & tricks: Internal social media

Social media icons on phone desktop

When looking to encourage your workforce to engage with the internal social media channels you’ve put in place, begin with the end in mind.

In this case, the ‘end’ should be a meaty business challenge that really resonates with your audience; and then invite people to contribute their thoughts on how to solve the problem, build on each other’s ideas, vote for the best options, etc – via your internal social media channels.

More on Axiom’s communication change and strategy