How to bring your vision or strategy to life with Big Picture communication, so your people get it, remember it, believe in it – and know what they need to do make it happen
“Look, we’ve got a crystal-clear vision for this business,” a CEO of a global business once told me, having spent, it seemed to me, the GDP of a small country with a consulting firm to get to it.
I sat at his shiny boardroom table, sharpening my employee-engagement pencil to make notes. “We need to grow market share by X% against a background of declining volumes, we need upper-quartile EBIT, we need to improve ROI by Y% and we need to cut headcount and waste by Z%. But when I talk to people about all this, no-one seems to get it – they just stare at me blankly. What do they want me to do? Draw them a [expletive deleted!] diagram?”
“Well, probably, yes…I think that would help enormously,” I replied. And so began a project to bring his vision (the clue is in the word) to life globally so that everyone in the business, at all levels and all around the world, could see what he meant, could remember it, believe in it and, most importantly, knew what they needed to do to make it a reality.