Visual metaphors that are too close to what your business actually does can trigger conversations that stall. For example, if you are an airline, using air travel metaphors and images…
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Throwing back the duvet: Engaging your entire workforce with your purpose and strategy As a father, I clearly remember the experience of waking up in the morning to my young…
To truly test how well you can articulate your company or functional strategy, try explaining it to your partner, or a loved one, over dinner. See if you can get…
Five steps to align your workforce and deliver success Imagine you stopped any one of your employees, anywhere in your organisation, at any time. Then imagine you asked them to…
In every team you’ll find informal influencers; colleagues whose ability to influence opinion, positively or otherwise, belies their position on the org’ chart. To help achieve your communication objectives, these…
Involving informal influencers in shaping and sharing your company’s stories, can be transformational. With the Winter Olympics drawing to a close it has been a great few weeks for stories….
Harness the power of your informal influencers. In all organisations, you’ll find informal influencers whose voice carries further than the organisational chart would ever suggest. Partnering with these people can…
Use these three steps to communicate your change strategy. Before you get all creative with a magical metaphor to communicate your strategy or other major change, think about the three…
How to paint a picture of future success for your organisation and get your people telling stories about how their hard work makes a difference. Experience tells us that staff…
For your organisation to execute its strategy, employees need a clear destination and a route map to follow. When facilitating conferences, I sometimes start with an icebreaker called ‘Point North’….
More than a helicopter view shows how to explain business strategies to employees in-flight. Articulating complex business strategies to staff in a way that inspires them to take the right…
When coming up with a metaphor to get people talking about the big picture for your organisation, make sure it’s cynic-proof so it doesn’t trigger the wrong kind of storytelling….
