Measuring communication impact

Our tailored measurement techniques will help you understand the true effectiveness of your employee engagement campaigns.

They set the foundation for successful ongoing communications programmes.

Contact us to explore how you measure up >

Measuring internal communications in the workplace

At Axiom, we check how well your messages are getting through, being understood, and most importantly acted upon. As part of a wider circular strategy of benchmarking, tracking, evolving, and landing your communications, we help you continually improve.

We tailor our measurement techniques – from traditional methods to highly innovative approaches – to meet your bespoke needs. Our goal is to capture the authentic voice of your employees, from the shop floor to the top floor, helping you to make better decisions that inform your communication strategy.

What are the benefits of measuring the impact of your communications?

Partnering with Axiom to measure the impact of your internal communications, demonstrates a clear commitment to continual improvement and best practice.

In the first instance, we address the fundamentals of whether a message is landing and being acted upon. Then we provide valuable insights into your employees’ attitudes towards how your message is delivered and interpreted – or misunderstood – throughout your organisation.

We help you get under the skin of your employees’ feedback, and give you the insights and guidance you need to move forward in an informed way.

Measuring the impact of your communications: case studies

Explore how we have partnered with organisations like yours to measure and better their internal communications.

Click on a logo below to see how our tailored approach delivered real impact and meaningful change:

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I’ve really appreciated Axiom’s holistic approach to helping HARTMANN communicate change messages more effectively. They helped us shape some innovative techniques to communicate our messages, launch them and keep them alive. A number of our colleagues around the world were trained as Big Picture ‘super users’ to help us own and deliver the messages with skill and infectious enthusiasm. Finally Axiom helped us measure the effectiveness of recently started communications to date. Our partnership with Axiom was really inspiring and the results have exceeded my expectations!

Gabriele Müller, Head of Global HR, HARTMANN Group

Delivering communication insights through research and analysis

This Explore phase follows a structured 7-step process designed to uncover the real story within your organisation.

It begins with an initial exploration using interviews, surveys, and focus groups. We benchmark real-life scenarios to identify what is working well, what isn’t, and where change is needed.

This foundation allows us to tailor solutions that address your organisation’s unique communication challenges.

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Engage to make a difference

Engage app on smartphone

At Axiom, we offer real-time communications feedback and measurement via our unique app, Engage.

Engage is an incredibly cost-effective and intuitive platform. It uses clear, impactful graphic visualisations to generate an authentic, powerful employee voice. Feedback is displayed as soon as it is received – without the need for lengthy analysis.

Engage removes the administrative burden often associated with analysing and measuring the impact of communications campaigns. You can then effect change quickly and cost-effectively.

Your hub for measuring communications impact

Axiom’s communications planning hub provides actionable insights. It helps you measure impact and plan more effectively to make every message count.

How an employee engagement app can help you connect with your people

Digital platforms like Engage allow two-way communication, bridging gaps between leadership and employees. This builds trust, boosts morale, and creates a culture where employees feel heard and valued.

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What are you talking about?

Understanding your audience before you launch your communications is crucial. ‘Presearch’ helps you tailor messages that hit the mark by gathering insights on employee expectations and concerns beforehand.

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Our 7-step process

Watch our video to see how we bring our tried-and-tested 7-step approach to life, helping you create meaningful, measurable impact every step of the way.

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Talk to our experts about measuring your communication impact

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Leadership Coaching
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Skills Development
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