How to get teams to implement strategy and major change once you’ve communicated it
I’ve been blogging recently on the internal communication of business strategy. But all your employee engagement activity may fall on stony ground if the people you’re trying to inspire can’t work well in their teams to put the strategy into action.
In fact, you might even be a victim of your own success. You did a great job creating common goals, you energised the entire organisation with your internal communication campaign, you even got local teams creating concrete action plans for the first time. But now people have to work together in their teams to implement these plans. Not only that, but individual teams need to collaborate with other teams within the site, country or internationally to co-ordinate their activities.
Stormin’ Normin’
If you don’t help them do this, you’ll end up with fully fuelled ‘unguided missiles’ flying all over the place; missiles even Stormin’ Norman Schwartzkopf couldn’t control.