To achieve your goals at your next event, do everything by the book… your playbook.
You’ll need at least five chapters:
• The results your event will deliver
• An at a glance agenda
• The deeper dive agenda, including the headline content, staging instructions, interactivity, handovers, technical notes, etc.
• How participants will cascade the key messages, and finally
• How you’ll measure and report success.
With these five chapters in mind, everyone involved; the audience, conference organisers, speakers, facilitators and technical partners will all be on the same page and deliver the next chapters in the success of your organisation.
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