Tips & tricks: How to deliver winning events – by the book

Football Pitch Book | Axiom Communications

To achieve your goals at your next event, do everything by the book, your playbook.

You’ll need at least five chapters:

  1. The results your event will deliver
  2. An at a glance agenda
  3. The deeper dive agenda, including the headline content, staging instructions, interactivity, handovers, technical notes, etc.
  4. How participants will cascade the key messages, and finally
  5. How you’ll measure and report success.

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