Skip to main content

Tips & tricks: Not all metaphors fly in business

By 29th September 2023October 26th, 2023Sharing your big picture, Tips & tricks
Plane Wing Tip | Axiom Communications

Visual metaphors that are too close to what your business actually does can trigger conversations that stall.

In order to get your people talking about the Big Picture for your organisation, you have to make sure it is cynic-proof, so it doesn’t trigger the wrong kind of business storytelling.

It is important to pick an analogy that hasn’t been used in your organisation before and isn’t close to your business. For example, if you are an airline, using air travel metaphors and images of aircraft, may see colleagues discussing the design of a wingtip on an airliner. That won’t help enhance the passenger experience; the strategic topic you really wanted your people to be talking about. That metaphor won’t fly, others will.

Inspire your colleagues through the power of storytelling with our eLearning course or face-to-face communication workshops.